Universal Value Exchange

Exchanging High Value Ideas

June 19th, 2008

Direct Marketing of Services

Many people are familiar with direct marketing of products. They have seen products like Herbalife and Amway make people a lot of money while selling a quality product. Direct marketing is no longer limited to products, services are a growing sector of direct marketing.

The direct marketing of services is quickly overtaking the market thanks to direct marketing avenues like telemarketing and internet marketing. In fact, it’s a sector that is already valued in the billions of dollars per year.

The best to tap markets is by direct marketing with a quality mailing or email list. It means that you can contact customers on a personalized basis to share with them the quality services that you are selling.

June 19th, 2008

Mortgage Leads For Direct Marketing

I am always interested in ways to make more money in marketing, business and of course real estate. As some of you already know, I work part time in real estate. It’s a joy job for me. I also love marketing and lately I have been able to combine my two loves.

It’s amazing the uses that you can get from mortgage leads . You can get them from a direct marketing mailing list. Direct marketing lists are simply mailing lists that are tailor made for specific market segments. They are the key to doing successful direct marketing.

Here’s a video I found that explains this concept a bit more. After the video, I went ahead and pasted in a press release that tells more about the idea of direct marketing of loan services.

In this Video Brian Rice of Red Clay Media discusses the impact of the mortgage sub prime crisis and its impact on marketing new mortgage products.

Brian discusses the need for finance and mortgage companies to restructure their customer relationship management systems to meet the needs of customers and react to changes in the market and the needs of consumers that include new loan products as well as the flexibility to work with customers to keep them out of financial trouble.

Red Clay Media’s comprehensive direct marketing services include direct mail, mailing list acquisition, data analytics, creative design and production and measurability.

Backed by a team of industry experts and vertical market specialists, Red Clay’s agency approach to direct marketing services has helped hundreds of leading finance brands build state- of-the-art marketing programs that optimized results and ROI.

June 5th, 2008

Targeted Mailing List Marketing

I have been doing a lot of looking into ways of getting the maximum benefit for the marketing effort and spending that I have been making. The whole goal of marketing is to make money and the more I look into different marketing avenues, the more it looks like business mailing lists are one of the best ways to target marketing efforts. I just need to make sure that I use a quality provider of mailing lists like SalesProspects.com.

June 5th, 2008

5 Ways To Market Your Web Site

I have come up with 5 interesting ways to market your web site. Some of them might seem mundane, but trust me, they work. They will get you traffic and with more traffic, your income will increase. That’s the whole goal of marketing. Here they are:

1) Make up a press release and submit it to all of the online press release sites you can, but just don’t stop there. Send a copy to all of the newspaper and business journals covering your local area. They love local content.

2) Do a mall survey, if you live in a big city. It’s a great way to interact with people who wll visit your site.

3) Sponsor an event. Local events are great for getting the word out about your site.

4) Blog Comments, just make sure they are targeted.

5) Leave your business cards with your web address every where you go. Prepare up flyers and put up on every bulletin board you can find.

May 29th, 2008

Teaching Web Marketing

I have been asked to teach about web marketing to some students. They are very interested in knowing more about web marketing and getting their feet wet on the business side of the web. I can understand why, there are big profits to make in the web marketing industry.

The first thing that probably needs to be learned is how web marketing works in the first place, from PPC to SEM with a dash of affiliate marketing. Next, basic web design needs to be taught. Once basic web design is taught, then you can move on to putting everything together in a final package.

I do not know how my classes will go and it’s really just a chance to get my feet wet so we will see how things go.

May 28th, 2008

Real Resume Help

A friend of mine was teaching English in Mexico. He didn’t even finish prepa because he went to Canada when he should have been in prepa.

He was an illegal worker in Canada and his first job was as a dishwasher and then he worked as a clerk in a donut shop.

He had been teaching LG executives and they wanted to help him get a suitable job in their company, but he needed to document his work in the form of a CV. He came to me asking for help and I told him I could help with a nice CV.

Easy peasy, I took at a look at his experience as a dishwasher and changed it to assistant to the chef. He asked me why and I asked him, did you ever help the Chef? He said yes and I told him, see, you were an assistant to the chef.

Next, I put on it that he was an Assistant Store Manager. Why? I asked him, were you ever left in charge when the manager left the shop? Yes, he was…because he was the only employee working for a few hours each shift. No problem, assistant manager. :)

Here is a real resume tip. Never tell a lie on your resume. Just find your skills and make it look good