I am always interested in ways to make more money in marketing, business and of course real estate. As some of you already know, I work part time in real estate. It’s a joy job for me. I also love marketing and lately I have been able to combine my two loves.
It’s amazing the uses that you can get from mortgage leads . You can get them from a direct marketing mailing list. Direct marketing lists are simply mailing lists that are tailor made for specific market segments. They are the key to doing successful direct marketing.
Here’s a video I found that explains this concept a bit more. After the video, I went ahead and pasted in a press release that tells more about the idea of direct marketing of loan services.
In this Video Brian Rice of Red Clay Media discusses the impact of the mortgage sub prime crisis and its impact on marketing new mortgage products.
Brian discusses the need for finance and mortgage companies to restructure their customer relationship management systems to meet the needs of customers and react to changes in the market and the needs of consumers that include new loan products as well as the flexibility to work with customers to keep them out of financial trouble.
Red Clay Media’s comprehensive direct marketing services include direct mail, mailing list acquisition, data analytics, creative design and production and measurability.
Backed by a team of industry experts and vertical market specialists, Red Clay’s agency approach to direct marketing services has helped hundreds of leading finance brands build state- of-the-art marketing programs that optimized results and ROI.