I mentioned in an earlier post that telemarketing was a good way to get leads. It’s not surprising that I used that method quite extensively when I was in my timeshare marketing business. We didn’t want to waste the time of our good sales people on just any kind of lead. We wanted to have a pre-qualified lead and then use our sales staff to book the tour reservation.
Most new employees would start out doing our “surveys” which were only meant to collect leads. Our employees would call up people and ask them a simple 10 question telemarketing questionnaire and then finish it with the typical classification questions. The classification questions allowed us to pre-qualify our leads. The telemarketing saved us a lot of money on buying regular leads and allowed us to branch into doing surveys for local businesses as well. We were already asking 10 questions, might as well ask them on behalf of a local business.
That’s really the true power of telemarketing. It’s a flexible medium that allows your business to take advantage of many different opportunities and expand your business reach with a minimal investment. You don’t even have to do your telemarketing in house anymore, you can use a service like Blueberry Marketing Solutions to do it all for you.