Telemarketing for Lead Generation
I mentioned in an earlier post that telemarketing was a good way to get leads. It’s not surprising that I used that method quite extensively when I was in my timeshare marketing business. We didn’t want to waste the time of our good sales people on just any kind of lead. We wanted to have a pre-qualified lead and then use our sales staff to book the tour reservation.
Most new employees would start out doing our “surveys” which were only meant to collect leads. Our employees would call up people and ask them a simple 10 question telemarketing questionnaire and then finish it with the typical classification questions. The classification questions allowed us to pre-qualify our leads. The telemarketing saved us a lot of money on buying regular leads and allowed us to branch into doing surveys for local businesses as well. We were already asking 10 questions, might as well ask them on behalf of a local business.
That’s really the true power of telemarketing. It’s a flexible medium that allows your business to take advantage of many different opportunities and expand your business reach with a minimal investment.
Get Leads
One of the best ways to build a business is with good quality leads. What is a lead? A lead is simply someone who may be interested in your product. How interested they are in your product determines just how good the lead is. Why use leads? Doesn’t it make a lot more sense to promote your business to those who might actually use your product or service than to try to promote it to people who have no interest whatsoever?
Leads are important and that’s why they are the lifeblood of every business, whether they admit it or not. You can get leads several ways. You can make a survey, you can use a web based form, you can even telemarket. The goal is simply to collect leads for your business in the manner that can give you the greatest profitability.